Despite recently making headlines for leaving Foxâs music powerhouse, American Idol, rest assured that Jennifer Lopez is taking the steps to prove that she still intends to remain a relevant force in the industry. As we first reported to you in June, J-Lo had the first promotional single connected to the new dance film, Step Up Revolution, which hit theatres last Friday. That song, âGoinâ Inâ is gearing up to have a big impact thanks to its use in the film. The song is a Hip Hop inspired dance track that features a guest appearance from Pop/Dance radio staple, Flo Rida, as well as additional vocals from Lil Jon. This track is Jenniferâs first collaboration with producer, GoonRock, who is best known on his work with LMFAO on their major Hits, âParty Rock Anthemâ, and âSexy And I Know It.â GoonRock added his style of club infused Dance and mixed it with just the right amount of Hip Hop break dance styled beats for J-Lo to get down to with some sexy choreography in the songâs video!
This is exactly what she did in the songâs recently premiered video. The Ace Norton directed clip shows Lopez getting her dance on in her hoodie, and what is made to look like diamond studded lip stick. Flo Rida who is featured on the track is seen shirtless in front of strobe lights and a Lamborghini. Flo talked about that experience to Rap Up.com,
âThey had me performing around this Lamborghini, it was really different âcause there was one scene where I got on this treadmill and they had me running while performing my verse. I had a chance to look back at the video and it seemed like over the topâ
The video was first premiered on July 25th on MTV outlets as part of their promotional campaign, âMTV First: Jennifer Lopez.â Jocelyn Vena of MTV News described the video as âdazzling spectacle of grinding dance moves, eye-popping visuals and a whole lot of glitterâ and also described the plot in a review:
âThe video opens with Lopez blowing a dandelion with her crystal-covered lips. As the spores begin to take flight, they turn into glittery specs floating into space. Itâs the first of many moments that focus on what looks cool, instead of telling a cohesive story. Next, she dons a bright pink cape and is surrounded by white wolves, which then cuts to multiple setups of her in various sparkly outfits, popping and locking in front of âWaiting for Tonightâ-inspired lasers and alongside an army of dancers. Neon paint spills everywhere, dancers punch through brightly-colored walls, people pound drums with colored sand, cars bounce about and fire hydrants spout colored liquid.â
American Idol fans may remember that Lopez first performed the song on the May finale of Season 11 of the show. In that performance, she not only introduced us to âGoinâ Inâ, but she also invited Reggaeton duo, Wisin & Yandel to help her perform their song, âFollow The Leader.â Lopez then proved that she has gotten better with age, as she looked hotter than ever in that songâs accompanied music video that later premiered back in May as well.
Also as âGoinâ Inâ is featured on the Step Up Revolution soundtrack, it is also included on J-Loâs recently released first greatest hits album, Dance Againâ¦The Hits, which was released on July 20th. The compilation serves as an example of versatility, mapping out J-Loâs continued relevance in the music industry over a time span of over 13 years. It shows her ability to grow with the changes in music trends, while also making music that always showcased her fun and energetic personality as a Hip Hop and Dance inspired Pop singer. She has always appeared to naturally execute the right mixture of artistic integrity, sensuality, confidence, and work ethic that continues to make her the star she is.
Even though many would say that it was her massive exposure on American Idol that put her back in the lime light in the music business, But it could also be said that she used that exposure to re-write the rules of being a female Pop star sex symbol. At age 42 J-Lo did what many would consider to be impossible. Her 2011 single, âOn The Floorâ featuring Pitbull became her first single to appear on the Billboard Pop singles chart since 2007. Additionally, in Canada âOn the Floorâ became Lopezâs fourth Canadian chart-topper, and highest charting single in nine years following âIf You Had My Loveâ (1999), âLove Donât Cost a Thingâ (2001) and âJenny from the Blockâ (2002). Â Since then, the lead single from this greatest hits package, âDance Againâ also gave J-Lo her third highest debut on the charts at number 27, after âAll I Haveâ which debuted at 25 in 2002 and âOn the Floorâ which debuted at 9 in 2011.
So even though J-Lo did end up leaving Idol despite being one of the most liked judges on the show, she does so probably at the best time to start the next chapter of her career as a performer. At this time Step Up Revolutionâs, âGoinâ Inâ is getting noticed as âdefinitely Jenny at her fiercest.â (People Magazine), and she is embarking on a massive tour with another Latin Pop star, Enrique Iglesias. With that said, if anyone feels disappointed upon her departure, all you have to do is take a moment to remind yourself how she actually got there. Jennifer Lopez has brought new meaning to the word multitalented. She started off being a dancer, then became a well respected ground breaking actress for Latina women, only to go on to become a multi-platinum singer for Sonyâs Epic Records. Who would have that she would age so gracefully, and remain consistent enough with her artistic integrity to successfully experience a resurgence in her musical relevance with Island Def Jam Music Group, despite many thinking it was a mistake? Well one thing is for sure, J-Lo certainly did. Throughout her entire career she has made it her mission to learn the rules of the game of entertainment, only to respectfully break them, and redefine the boundaries of what is possible in this world for anyone reaching for their dreams. So now that her recent chapter in television has ended, what can we expect from the woman who still calls herself â Jenny From The Blockâ? Well the only thing you need to know is that when it comes to Jennifer Lopez, always expect the unexpected.
Jennifer Lopez Featuring Flo Rida
âGoin Inâ
From Step Up Revolution Soundtrack
Summit Entertainment/Offspring Entertainment/Island Def Jam Music Group/Interscope Records
Jennifer Lopez Featuring Flo Rida And Wisin & Yande
American Idol Season 11 Finale Performance
Wisin & Yande Featuring Jennifer Lopez
âFollow The Leaderâ
From LÃderes
WY Records/Machete Music
Related Media
Step Up Revolution Trailer
Offspring Entertainment/Summit Entertainment
Jennifer Lopez Featuring Pitbull
âDance Againâ
From Dance Againâ¦The Hits
Epic Records
Jennifer Lopez Featuring Pitbull
âOn The Floorâ
From Love?
Island Records/IDJMG
Other Key Songs Featured On Dance Againâ¦The Hits
Jennifer Lopez
âIf You Had My Loveâ
From On The 6
Epic Records/The WORK Group
Jennifer Lopez
âWaiting For Tonightâ
From On The 6
Epic Records/The WORK Group
Jennifer Lopez
âLetâs Get Loudâ
From On The 6
Epic Records/THE WORK GROUP
Jennifer Lopez
âLove Donât Cost A Thingâ
From J-Lo
Epic Records
Jennifer Lopez Featuring Ja Rule
âIâm Realâ (Remix)
From J-Lo/Pain Is Love
Epic/Murder Inc./Def Jam Records
Jennifer Lopez Featuring Ja Rule And Caddillac Tah
âAinât It Funnyâ (Remix)
From J To The L.-O.: The Remixes
Epic Records
Jennifer Lopez Featuring Styles P And Jadakiss
âJenny From The Blockâ
From This Is Meâ¦Then
Epic Records
Jennifer Lopez Featuring LL Cool J
âAll I Haveâ
From This Is Meâ¦Then
Epic Records

No comments:
Post a Comment